Google Analytics warnings for ad personalization signals and consent

In light of the rapidly shifting privacy landscape on the web, we understand that staying updated on changes is of utmost importance to you as publishers. With every service on the web that collects information making necessary adaptations, Google Analytics too has made some modifications to its interface. This includes notifications to publishers regarding the transmission of ad personalization or consent signals, allowing you to take appropriate action based on the specifics of your page. We at SHE Media are aware of the concerns many of you have expressed in recent communications. Our developers have delved into Google Analytics to help clarify what these changes mean for you. For those using SHE Media's Consent Management Platform (CMP) and have no other providers on your site or directly linked to your Google Analytics account, you may disregard any warnings about ad signals not being passed along. The CMP we provide (currently Google's CMP) includes our ad code and Google Analytics tracker—everything necessary to relay signals from our CMP.

• Please note that you may not see this within your personal Google Analytics account as your Google Analytics tracker operates independently of our CMP and our accounts are not directly linked, hence those signals are not transferred to your account.

If you have opted for your consent management platform, please ensure that your CMP is compatible with TCF v2.2/GPP. If not, it may fail to transmit the required privacy signals/ad personalization signals, potentially impacting your revenue.

• In our dashboard, ensure you've selected the checkbox and chosen your CMP from the list of IAB-approved compatible CMPs. If your CMP isn't listed, it is not compatible.

Should you have any questions or concerns about the level of coverage required, please remember that this should ideally be addressed by a legal consultant. While we at SHE Media can help explain the technical requirements, our support for configuring and implementing your own CMP extends only to verifying its technical functionality. We are unable to provide support beyond this.