If there's one thing we've seen at SHE Media, it's a lot of email addresses over the years. And we've seen it all. From people who use their personal email, people who still use the email they made when they were 13, to people who make gmail addresses for every site, to people who use emails tied to their domain.
And we've picked up some tips and tricks over the years - things that will help you grow.
A business email
First things first, make a business email. Something as professional as possible, but it should be on a service like gmail or protonmail. This is the email that you'll want to use for your ad network, for your host. All the IMPORTANT companies/vendors where you don't want to miss a single email. Things like your webhost, your domain registrar - and yes, even SHE Media!
Why not @companyname.com? Unless you're paying for a top of the line email service, it's entirely possible for your email to have outages. And you can inadvertently bounce off of mailing lists from your vendors. We see this all the time at SHE, and the people who bounce off our mailing lists are always people using emails tied to their domain. You see it less with businesses that get larger - but they're investing in their email servers, to make sure they get that uptime.
If you aren't at a place to invest in that, you don't have to! This is a great way to have a free email and ensure you don't miss a thing.
Do NOT put this email on your site, anywhere.
The idea is that you want to separate things. Have an email for the important information, so that you get the information about outages, needed updates.
And while it's tempting to make your email signatures full of images, etc. For your business email, keep it as simple as possible. Use text for your signature, with links. Some email servers will be tight and flag signatures that use images as junk. You want emails from this account to get through to everyone.
And if you're worried about checking another email address - you can create a forward. Make it so that when you get an email, it sends a copy to your personal email. Just stay in the habit of using as a reminder to login to respond!
A public facing email
Next, make an email that's public facing. Something that goes on your contact pages, your privacy policy, even your domain registration (if you haven't made that private). This is something that you can use your domain name with, and if you have multiple sites, you might want to think about using the same email across your sites! That way, you're getting all your site related email in the same space (and you can customize forms or mailto links to set the subject).
While this will be the email that gets the most spam - it won't have the most time sensitive information, so you can schedule time to go through and clear it out each week.
Why keep them separate?
Having an email that isn't listed publicly that you use for important communications ensures you don't get spammed or that email won't be leaked. So you stay up to date with things like outages or payments. And then you can respond to other inquiries in turn.
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