Your GA vs Our GA

We do ask you to connect your Google Analytics to us in the dashboard, and that allows us to get some general information, but will not let us see anything like your email or any other properties you might have on your account.

We use this data as a touchstone, but that is not the data that you see in our dashboard.  The pageviews and sessions that you see come from our embedded GA tracker in the code.

More: Why doesn't my personal analytics match what's in the dashboard?

Transitioning to GA4

Next year, Google will be phasing out their existing GA tags, and transitioning to a new standard.

SHE Media is hard at work updating our tags, and when the transition is made, it will be seamless and behind the scenes.  You won't see a thing happen.

How will SHE Media be managing this?

If you'd like to know the rough nuts and bolts - at some point well before the cutoff, SHE Media will add in our new GA4 tag along side the existing Google Analytics tag.  Why?  This way we'll be collecting data from both accounts, so that when we transition to the new tag, we'll have data from before and moving onwards.  This will also ensure you'll see your historic data in our dashboard - that will never be an issue.

How should I handle my own transition to GA4?

We recommend that when you create your new tag and implement it, that you run both for a period of time, and then remove the old GA tag from your page once you know it's reporting properly.

Important: DO NOT DELETE YOUR ORIGINAL ANALYTIC PROPERTY IN GOOGLE ANALYTICS, just remove it from your site.

That older tag will contain all of your historical data, so if you want to look at your analytics from earlier this year, you'd need to keep that data to refer back to.  If you delete it from Google Analytics, it will no longer exist and you will lose all that information.

Remember:

Create a GA4 tag in Google Analytics

Install the GA4 tag on the page

Remove your old GA tag from the page

Success!