ComScore is a third-party company that monitors web traffic. While it's different, think of it as something like the Nielsons of the Internet. We ask that you fill out a Traffic Assignment Letter so that SHE Media can include your site in our network roster.
Why? We use that roster for marketing purposes - as well as to encourage brands to work directly with us, and to negotiate better CPMs from providers. We can point to our network's size and show them what kind of reach they can have. So it ends up benefiting you!
This doesn't stop you from monitoring your own traffic, either! You can keep using your own analytics data to see how you perform - this is used to include you in the network as a whole.
What information do you need in the form?
You need to provide your Site's Name (or your company's name if you have one), your full name and your role (whether that's site owner, creator), the effective date (today). And your URL in the section at the bottom.
Note: if ComScore is giving you an error with your site's URL, please try to use the format domain.com - remove the http/https from the front as well as www. If you're still running into issues, then contact the helpdesk at support@shemedia.com with a screenshot of the form that you're trying to submit, and we'll assist you!
One last thing - you do not need to create an account with ComScore. We'll manage the Traffic Assignment Letter. As soon as you fill out that form, that's it, you're done!
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